British Coastal & Nature-Inspired Surface Pattern Design

Imprinting the serenity of the British coastline into patterns that offer an escape, a sense of calm, and a space for healing.

Let's Work Together
Jo of Dolly and Fred

I'm Jo, a surface pattern designer based on the Humber Estuary in northern England, where the coast, the sky, and the ever-changing light are my constant inspiration.

My work is rooted in the natural world; in the quiet beauty of a shoreline, the resilience of coastal flora, and the wildlife that calls this stretch of coast home.

Every collection is designed to bring a little of that stillness into the everyday.

Explore My Latest Collections

Millhouse Garden

Coastal Curiosities

Puffin Play

Farmstead Ducks

Morning Chorus

Let's Work Together

If you're a brand, publisher, or art director looking for surface pattern designs that bring the beauty and stillness of the natural world to your products, I'd love to hear from you.

I work with licensing clients and offer both exclusive and non-exclusive arrangements across a range of product categories.

Get In Touch
Six different fabric samples with various patterns and colors are draped side-by-side against a plain white background. The fabrics include brown, wavy stripes in blue, beige, and white, a beige floral print, a dark blue leaf pattern, a light gray textured fabric, and a blue floral print.

Studio Notes

Coastal Curiosities - The Story Behind the Collection

Coastal Curiosities - The Story Behind the Collection

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From Dolly and Fred to Jo Froud Design Studio - Closing One Door and Opening Another

From Dolly and Fred to Jo Froud Design Studio - Closing One Door and Opening Another

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Blender Bonanza - What I Learned from 14 Prompts and a Whole Lot of Colour

Blender Bonanza - What I Learned from 14 Prompts and a Whole Lot of Colour

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